Consumers are shifting their focus toward whole, nutrient-dense foods that support their overall well-being. The days of ultra-processed ingredients are fading as people seek real ingredients that nourish the body and promote longevity.
At Branch Venture Group, we are proud to support Abbot’s - a brand redefining wellness as a veggie-forward food company that crafts clean, functional, and allergen-friendly foods made with wholesome ingredients.
Why We Believe in Abbot’s:
The Shift Toward Clean, Whole Foods and Functional Nutrition
Consumers are increasingly seeking minimally processed, functional foods that support gut health, metabolic health, and overall well-being. Nearly 45% of shoppers want cleaner plant-based options, while 40% prioritize high-protein foods. Abbot’s meets this demand with thoughtfully crafted, veggie-forward offerings packed with protein, fiber, and essential nutrients.
Abbot’s focuses on making vegetables the star of every meal. With bold, culinary-driven flavors—like Italian Herb and Classic Smokehouse—Abbot’s caters to flexitarians, wellness seekers, and anyone looking for a more nourishing way to eat.
Strong Market Traction and Growth
Abbot’s has rapidly gained momentum as consumers embrace its nutrient-rich, veggie-powered foods. The brand has doubled sales year-over-year, earning a top spot in its category. Today, Abbot’s products are available in 5,000+ retailers nationwide, including Whole Foods, Target, Publix, Wegmans, Sprouts, and Erewhon, as well as 230+ restaurants like &pizza and Snooze Eatery.
With strong repeat purchase rates and incremental category growth, Abbot’s is proving that our future is in real food that fuels a healthy lifestyle.
Visionary Leadership and Operational Excellence
Abbot’s is led by a team deeply committed to building a wellness-driven food company with operational discipline. The brand has achieved remarkable growth with capital efficiency, strategic retail expansion, and a disciplined approach to scaling.
Industry investors and advisors have commended CEO Kerry Song’s prudence and intentionality in scaling the company while staying true to its clean-label mission. With a clear roadmap for margin improvements, ingredient sourcing optimization, and expanding into new channels, Abbot’s is poised for continued success.
Join the movement!
We’re excited to support Abbot’s next phase of growth as they continue redefining what it means to eat well. Check out their delicious, veggie-forward offerings by visiting their website or following them on Instagram (@liveabbots).
For more on Branch Venture Group’s investment philosophy and portfolio, visit our Investor page or reach out at info@branchventuregroup.com.