The U.S. salty snack market is valued at over $31 billion and continues to grow steadily, with tortilla chips emerging as one of its fastest-growing subcategories. Projected to grow at ~7% annually through 2030, outpacing even potato chips, tortilla chips are winning share as consumers demand bolder flavors, cleaner labels, and healthier ingredient profiles.
Amid this shift, breakout company Zack’s Mighty is redefining what tortilla chips can be. Founded in 2018 in Brooklyn, New York, Zack’s offers the only nationally distributed organic tortilla chips made with regeneratively grown heirloom corn and cooked in organic avocado oil. The result is a snack that’s free from artificial dyes and doesn’t compromise on taste or texture.
Today, Zack’s Mighty is one of the fastest-growing tortilla chip brands in retailers such as Whole Foods and is building traction across Costco, Walmart, Kroger, and other leading retailers.
At Branch Venture Group, we’re excited to support Zack’s Mighty as they continue to scale nationally. We believe Zack’s is positioned to lead the next generation of better-for-you snacking for a few key reasons:
Category Leadership in a High-Growth Segment
Tortilla chips are on track to rival potato chips in sales by the end of the decade, and Zack’s Mighty is already carving out a leadership position in the clean-label segment. Their unique combination of organic avocado oil and regeneratively grown corn delivers a differentiated product in a crowded category, and meets growing consumer demand for seed-oil-free snacks. With strong velocity gains following their avocado oil transition and rapid account growth, Zack’s is well-positioned to capture outsized share in a market undergoing significant premiumization.
Clear Path to Scalable Profitability
Zack’s Mighty has demonstrated an ability to grow while improving its underlying economics, a necessary combination in emerging CPG. Strategic sourcing agreements, optimized manufacturing partnerships, and a disciplined approach to retail relationships are strengthening the company’s profitability profile. With a focus on sustainable growth and operational efficiency, Zack’s is well-positioned to scale without compromising on quality or brand integrity.
Experienced, Cohesive Team with Proven Exit Experience
The leadership team includes multiple alumni from Sir Kensington’s (acquired by Unilever), bringing deep expertise in scaling premium food brands. Founder & CEO Zack Gazzaniga combines operational sharpness with a collaborative, brand-first mindset, while COO Gracie Dulik and the broader team bring executional strength across sales, operations, and product innovation. This team has already navigated significant brand transitions successfully which is a testament to their ability to deliver under pressure.
We’re thrilled to partner with Zack’s Mighty as they continue expanding their retail footprint, innovating their product lineup, and building a brand that stands for quality, sustainability, and taste. To learn more about Zack’s Mighty and explore their products, visit their website.
If you’re interested in learning more about our work at Branch Venture Group, please visit our investor page or reach out to info@branchventuregroup.com.