Introducing Pulp Pantry, the trailblazers in the snack industry who are shaking up the traditional chip aisle with their pulp chips. These innovative chips are not only incredibly delicious but also packed with fiber and made from upcycled ingredients. Pulp Pantry upcycles what’s usually thrown away from vegetable processors and transforms them into tasty snacks.
What sets Pulp Pantry apart is its unwavering commitment to producing healthy and environmentally friendly snacks on the market. By utilizing upcycled fruits and vegetables, they not only reduce food waste but also contribute to the sustainable food movement, resonating with consumers who value eco-conscious choices.
We are thrilled to announce our investment in Pulp Pantry's seed round, captivated by their innovative approach and commitment to disrupting veggie chips and offering a great alternative to vegetable-based snacking. Here are the three key reasons why Pulp Pantry has caught our attention:
Reason One: Early Traction and Unique Offerings
Pulp Pantry has gained significant traction early on, exceeding traditional revenue milestones and achieving 2x year-over-year growth. Currently available in 600 retail stores on the West Coast primarily, we expect Pulp Pantry to soon reach every 190 million US consumers who are seeking healthier snacking options.
The use of low-cost upcycled ingredients in their Pulp Chips allows Pulp Pantry to generate a favorable product margin, which sets them apart in the market. This margin not only ensures profitability but also empowers the company to allocate resources towards strategic initiatives that fuel brand expansion. By investing in trade spend and promotion, Pulp Pantry can increase brand visibility and awareness, capturing the attention of a wider consumer base.
Reason Two: A Commitment to Sustainability
Pulp Pantry's commitment to sustainability is evident in their innovative product, Pulp Chips. These chips are not only delicious but also contain an impressive 30-40% upcycled ingredients, earning them the prestigious Certified Upcycled status. By incorporating these upcycled ingredients, Pulp Pantry has successfully upcycled over 200,000 pounds of materials to date, making a significant positive impact on the environment.
Through their upcycling efforts, Pulp Pantry has managed to save approximately 38 gallons of water and 1 kilogram of CO2 emissions per pound of ingredient upcycled. This commitment to sustainability not only reduces waste but also contributes to the conservation of vital resources. Pulp Pantry's dedication to creating delicious snacks while actively minimizing their environmental footprint sets a remarkable example for the industry.
Reason Three: A Resilient, Dedicated, and Mission-Driven Founder
Pulp Pantry's story is one of ingenuity and a commitment to tackling food waste while promoting healthier eating habits. Founder Kaitlin Mogentale's journey began when she witnessed the vast amount of fresh pulp being discarded after juicing a carrot. This realization sparked her passion to rescue this valuable resource from going to waste. Kaitlin took the pulp home and transformed it into her first-ever juice pulp carrot cookies, igniting her mission to find a widespread solution to address food waste and nourish humanity.
Want to learn more about Pulp Pantry?
We’re inspired by the work Kaitlin and the team are doing at Pulp Pantry. We’re excited for this opportunity to contribute to positive change in the way we eat and reduce food waste.
If you’re interested in learning more, reach out and we’re happy to connect you with the Pulp Pantry team. And, if you’re curious to learn more about Branch Venture Group and what we do, please reference our Investor page or reach out to info@branchventuregroup.com.