In today's competitive business landscape, efficient deduction management is crucial for the success of consumer goods startups. By automating the retrieval, interpretation, and categorization of deductions, TrewUp empowers companies with easily accessible, actionable cost data – freeing up resources and allowing brands to focus on delighting customers.
Branch Venture Group is excited to support TrewUp's journey as they revolutionize the way businesses manage deductions, improve cash flow, and streamline operations in the consumer goods sector. Here are three key reasons why we’re confident they’ll transform deduction management.
Reason One: Dedicated Focus on an Industry Pain Point
Deduction management has traditionally been an unglamorous task due to its arduous and contentious nature and is overshadowed by its sister: trade promotion management, a front-office task which often carries promises of a faster ROI. Thus, CPG services companies tend to offer deduction management services as part of a larger bundle.
TrewUp offers a tailored solution specifically designed to address the challenges of managing deductions. This focused approach pays off immensely; in our conversations with customers, users sing praises of TrewUp’s clear dedication to cracking the industry’s toughest problem. Move over, trade promotion – TrewUp is changing the narrative on what’s now considered a quick and easy ROI.
Reason Two: Leaders with a Unique Perspective
TrewUp boasts a team of exceptional leaders who bring deep industry experience and a strong understanding of the natural food distribution landscape. Kyle Barnholdt, co-founder and CEO, experienced the pain of deduction management firsthand as a General Manager of a growing CPG startup. Scott Cousins, co-founder and CTO, served as the CIO of KeHE, a major natural foods distributor, for 10 years.
Their two-sided point of view, with the brand-led perspective as well as distributor-led, gives them a unique understanding of the industry dynamics and challenges.
Reason Three: Strong Market Positioning in a Growing Segment
Branch Venture Group believes that the food industry is ripe for innovation. Startup barriers to entry are lowering, creating an environment ripe for innovation and disruption and leveling the playing field against large, established players with significant resources and distribution networks.
TrewUp provides startups with a cost-effective and scalable solution that was previously only accessible to large, well-funded companies. By democratizing deduction management, TrewUp is poised to challenge the status quo in the CPG industry.
Want to learn more about TrewUp?
We are thrilled to invest in TrewUp, as we believe in their unique value proposition, strong leadership, and the potential to capitalize on the evolving CPG landscape. We believe in the company's dedication to innovation as well as their customer-centric approach. If you’re interested in learning more, we’re happy to connect you with the team. And, if you’re curious to learn more about Branch Venture Group and what we do, please reference our Investor page or reach out to info@branchventuregroup.com.