Craftmix revolutionizes the art of making consumers’ most beloved cocktails and mocktails at home or on the go. Offering near-effortless production, Craftmix’s dry mixes come in single-serve packaging, including beloved bar beverages such as Mojito, Margarita, and Espresso Martini. One combines the mix in a glass with soda water, and, if desired the consumer’s spirit of choice to produce great-tasting, all-natural, craft cocktails or mocktails. Offering customization on flavor strength, Craftmix quickly became Amazon’s #1 Cocktail mixer, #1 Mocktail, #1 Martini mix, and #1 Margarita Mix, outcompeting brands like Fever-Tree, Jose Cuervo, Bartesian and Zing Zang. Their mission is to provide mixes that are clean-label, conveniently sized, and, most of all, taste delicious and authentic.
Craftmix Mango Margarita multi-serve pack includes ingredients like lime juice powder, mango powder, Stevia Leaf extract, among others.
Branch Venture Group is thrilled to be supporting Craftmix as the team works to revolutionize how consumers and hospitality establishments alike prepare delicious beverages. Here are key reasons we view Craftmix as an outstanding brand in the drink mix category and a promising investment opportunity.
Quickly established market leadership and growth
Craftmix is thriving in a growing market, leveraging innovative flavors, health-focused ingredients, and strong social media engagement to gain traction. The global cocktail mixer market is projected to grow from $10.43 billion in 2023 to $20.64 billion by 2031, at a CAGR of 8.9% during the forecast period. Additionally, the ready-to-drink (RTD) cocktail market is expanding rapidly, driven by the convenience and increasing demand for pre-made beverages, with the global market expected to grow from USD 853.2 million in 2023 at a CAGR of 14% until 2030. Craftmix is well positioned to capitalize on the growth in these markets through its strong gross margins and quickly obtained market leadership in the drink mixer category as evidenced by their bestseller status in related categories on Amazon. Craftmix is likely to maintain this position due to high customer satisfaction and loyalty. Furthermore, Craftmix aligns well with the better-for-you trend, enhancing its appeal and market potential.
Innovative product capitalizing on multiple consumer trends
Craftmix Black Cherry Old Fashioned is a limited edition collaboration with Johnny Drinks, a popular father and son duo known for their cocktail content, boasting over 1 million subscribers on YoutTube.
Craftmix excels in simplicity, offering an easy way to create a wide variety of drinks with minimal ingredients. With their single-serve packets, Craftmix minimizes the need for multiple components, making it perfect for entertaining or enjoying a quick beverage at home without complex preparation. Hosts can effortlessly serve their guests delicious cocktails or mocktails, accommodating all preferences. Furthermore, Craftmix allows for greater personalization, enabling users to adjust the strength of their drinks by varying the amount of the mix used in any given beverage. Crafted with all-natural ingredients including high-quality, dehydrated fruit juice, and with a low sugar content and calorie profile, Craftmix aligns well with consumer interest in better-for-you beverages and the brand keeps it interesting launching exciting new flavors like Passionfruit Paloma, Mango Margarita, and Strawberry Mule. With their lightweight packaging using upwards of 95% less plastic than their competitors, and given the light weight of the product which reduces transportation costs, there is a lot to like about the derivative sustainability benefits too.
Taking simplicity, great taste, and category leadership to all the right channels
Craftmix packaging, clean-label, and popular flavors are garnering outsized interest online, in alternative channels, and in grocery retail. Online sales from the company’s website and Amazon continue to exceed expectations. Their impressive DTC sales approach also includes co-branding with social media mixologist influencers like MichelleBelleXO, who has 4.7 million followers on TikTok, and Johnny Drinks, who has 1.2 million subscribers on YouTube. The product's simplicity makes it ideal for alternative channels such as sports stadiums, airlines, cruises, festivals, food service, and caterers, where time and space are limited but tasty and unique drinks are desired. Craftmix has also found success on QVC, achieving the remarkable feat of selling over 90,000 cocktail mixes in 7 minutes during a single broadcast. In retail, Craftmix has entered well-known store chains with innovative merchandising placements and sees significant potential for growth, making it a key area of focus for the future.
Craftmix Founder, Jake Tennabaum, proudly displaying the Craftmix multi-packs on shelf at Sprouts.
Want to learn more about Craftmix?
Branch Venture Group was greatly impressed by Craftmix’s innovative approach to drink mixes, commitment to clean ingredients, and impressive market leadership. We’re thrilled to support the company as the team continues to pursue its ambitious goals. To learn more, check out their website, Craftmix Instant Cocktail Mix, and try a pack of their mixers today!
If you’re interested in learning more about Branch Ventures Group and what we do, please reference our Investor page or reach out to info@branchventuregroup.com.