In a world where 50,000 trees are cut down each day to meet global household paper needs, Reel Paper is a tree-free, plastic-free household paper brand with a goal of saving 8 million trees by 2030 utilizing bamboo as a tree substitute for major paper products such as toilet paper, paper towels, and more.
Branch Venture Group is thrilled to be a part of Reel Paper’s journey as the team continues to drive meaningful impact in the sustainability and consumer-product space. Here are three key reasons why we believe that Reel Paper will revolutionize the paper industry and this pursuit is a worthwhile investment opportunity.
Reason One: Uncompromising Quality at a Consumer-Friendly Price Point
Consumers will no longer need to compromise on quality and price in the name of sustainability. Reel Paper’s proprietary toilet paper manufacturing process allows their bamboo-based paper to be manufactured with the same softness, comfort, absorbency and thickness as traditional tree-based toilet paper. They have won awards for their products, such as the Nexty Award at ExpoWest and Good Housekeeping’s Best Sustainable Innovation Award, and their products are priced comparably with traditional paper brands such as Charmin and Cottonelle.
As such, the company is able to connect and generate strong brand loyalty with younger millennial families and the next generation of consumers through the quality, affordability, as well as sustainability of its products. At Branch Venture Group, we were impressed with the consumer engagement and conversation around Reel Paper products.
Reason Two: Significant Retail Market Traction
Not only do consumers love Reel Paper, but their retail partners do as well! Reel Paper has seen considerable market traction over the past years in retail with its toilet paper products – scaling to thousands of retail stores nationally across major retail channels. Their retail partners include Target, Harris Teeter, Gelson’s, and many more conventional and natural/specialty grocery stores. As a result of the great product and brand, Reel Paper is able to help retail partners drive growth in net new customer sales in the category.
Here at Branch Venture Group, we are encouraged by the traction that Reel Paper has seen not only DTC but especially in retail, and we are confident in their growth trajectory in 2024 and beyond.
Reason Three: Strong Management Team with Significant CPG Experience
Branch Venture Group has been consistently impressed by the strength of the Reel Paper management team and company advisors, all of whom have significant experience leading and scaling consumer-oriented startups, and also have worked across several billion dollar brands including P&G, Kraft Heinz, Hippeas, and Meyer’s Clean Day. Company executives are customer-obsessed, astute, agile, and have demonstrated energy and passion for building a sustainable, impactful consumer brand.
We are confident that this management team will be the ones to execute on their ambitious growth strategy. We are excited at the opportunity to work with the team at Reel Paper, and welcome them to the Branch Venture Group family. If you’re interested in learning more, we’re happy to connect you with the team. And, if you’re curious to learn more about Branch Venture Group and what we do, please reference our Investor page or reach out to info@branchventuregroup.com.